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March 22, 2018   
Anchor Engineered Wall Licensee Update  March 30, 2006

Welcome to the first issue of the Engineered Wall Licensee Update. This update is designed for our sales representatives working in the engineered wall market. Please provide feedback and any stories or successes you are having in your market at

Diamond Pro® Stone Cut™ projects are off to a strong start in 2006. The Anchor design group has done preliminary designs for over half-a-million square feet of Diamond Pro Stone Cut! Following is information and tools to help you continue to promote Diamond Pro Stone Cut.

Please note the trademark for Diamond Pro is now a circle R (Diamond Pro®).

Diamond Pro® Stone Cut™ Promotional Rewards 2006:
The 2005 Promotional Rewards for Diamond Pro® Stone Cut™ projects will continue through 2006.

As you’re promoting Diamond Pro Stone Cut, don’t forget about the promotional rewards for you and your contractors.

• Earn $275.00 when you secure a written specification for the Diamond Pro® Stone Cut™ with an architect or engineer and get it installed in 2006.

• Reward contractors with an Anchor jacket of choice for installing Diamond Pro® Stone Cut™.


• Up to two Diamond Pro® Stone Cut™ projects per licensee sales representative.

• Maximum of 1 Diamond Pro® Stone Cut™ per contractor.

• Minimum project size: 1,500 square feet.

• Offer good through 12-31-06.

• Must be a blended color.

• Provide AWS with a copy of the specification, job invoice, and project photo to claim incentive.

• Provide AWS with general project information for project profiles--location, installer, design engineer or architect.

If you have questions regarding the promotional rewards, please contact Chris McDonald at 800-473-4452 or

New Marketing Materials Available:

You will be receiving a promotional packet of new materials in the next couple of weeks. In the meantime, the following materials are available to order on the Anchor Extranet, If you do not have a login and password for the Extranet, please send an email to our new customer service rep, Danielle Doyle at

Engineered Wall Sell Sheet featuring Diamond Pro® Stone Cut™
The redesigned 8-page Engineered Wall Sell Sheet features new commercial project photography and product details for Diamond Pro® Stone Cut™ and Highland Stone® products. Product details for Diamond®, Diamond Pro®, Vertica®, Vertica Pro® and Landmark are also included.

2006 Landscape Estimating and Installation Manual has been updated to include Diamond Pro®, Diamond Pro® Stone Cut™, Highland Stone® 3-inch and Free Standing Wall products. Product specifications and installation instructions have been updated. Order it at

AWS Estimating Program, Version 1 offers an electronic version of our estimating manual. Version 1 includes estimating information for Diamond®, Diamond Pro®, Diamond Pro® Stone Cut™, Highland Stone® 3" & 6”, Vertica® & Vertica Pro®. The program generates material quantity take-offs and a cross-sections for walls.

The 2006 Anchor Wall Systems Calendar featuring new photography for Diamond Pro® Stone Cut™ and Highland Stone® retaining wall systems and free standing wall is a huge success. Send in pictures of Diamond Pro Stone Cut or Highland Stone projects for consideration in the 2007 calendar. Send your photos to

Project Profiles

Diamond Pro® Stone Cut™ project profiles available to order. Buffalo Lakes and Highlands at Edenvale are one page project overviews that have been updated with new photography. Armistead Point Golf Community is a 2-page, in-depth project profile in Williamsburg, Virginia featuring a land bridge application. Use these to demonstrate project applications to architects, engineers and contractors.

Join the Engineered Wall of Fame!

If you have a Diamond Pro® Stone Cut™ project underway, please send details and photos to Your project could be featured as a project profile. Project profiles provide the color, texture and scale architects want to see and demonstrate successful SRW applications for engineers and developers. They’re also a nice way to recognize your contractors and key design players. Each licensee and key player will receive a framed copy of the profile upon completion.

National Advertising

Anchor Wall Systems is running National advertising this year. Ads feature Diamond Pro® Stone Cut™ and Highland Stone® products and have run in Landscape Contractor, Hardscape Magazine, Landscape Architecture, and Builder and Developer magazines. This summer the Diamond Pro Stone Cut ad will also run in CE News. Leads from these ads and will be forwarded to the appropriate sales representative upon receipt at Anchor. Please follow-up on these in a timely manner to support the launch of these products.

Public Relations

A Diamond Pro® Stone Cut™ press kit featuring two press releases and project photography was sent to 17 publications. The Diamond Pro Stone Cut release & article featuring the Highlands at Edenvale project speak to the importance of aesthetics and performance of DPSC—“Beautiful Walls for Critical Applications” which builds on the theme of the two EW Sales Seminars. There are testimonials from the developer and installer that aid in making DPSC a successful sale and promotion. Click on the following two links to read the releases: Anchor Wall Systems - Press Releases - Diamond and Anchor Wall Systems - Press Releases - Diamond

If you haven’t accessed the Anchor website recently, we’ve added a new Photo Gallery to the contractor and architect & engineer sections. If you or your customers want to see engineered wall project photography by application type, go to the new photo gallery.

Diamond Pro® Stone Cut™ CAD details have been added to the website. Download CAD details from the contractor or architect & engineer section.

Anchor AIA/CEU Presentation

Anchor is again participating in the American Institute of Architects continuing education program. This is a key promotional tool in your efforts to reach architects who need to earn learning units every year. The current AIA presentation and sign-up sheet are on the Anchor Wall extranet. The accredited provider number is J465, program number AWS105. If you have questions regarding the AIA/CEU presentation and reporting process, please contact Chris McDonald at or 800.473.4452.

E-MAIL us at if you have questions or comments on the above information.

From everyone at Anchor Wall Systems, thank you to our licensee customers.

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